Lo prometido es deuda y aquí os dejamos nuestro segundo post, en el que sin querer ser exhaustivos (esto nos llevaría más de lo deseado) intentamos dar unas breves pinceladas de los pasos más importantes para internacionalizar una empresa con éxito.
Pero para empezar ¿Qué es la internacionalización de empresas?
Se trata del proceso por el cual una empresa comienza a operar en el mercado extranjero (fuera del país de origen de la empresa), extendiendo su comercio y productos y servicios y compitiendo con otras empresas del sector a nivel internacional.
Cada vez más empresas optan por internacionalizarse, y es un proceso cada vez más importante en el mercado. Es una forma de seguir creciendo como empresa, obtener nuevos clientes y vender cada vez más alrededor del mundo, si se usa la estrategia correcta.
6 Claves para internacionalizar una empresa
1.Definir una estrategia de internacionalización adecuada a las capacidades y recursos de la empresa – Asesoría exportación
Formas de posicionarse en los mercados internacionales hay muchas, pero no todas son las adecuadas para cada empresa. Es necesario analizar y realizar un estudio en detalle de las funcionalidades y la cultura de la compañía para poder seleccionar la mejor forma de acceder a los mercados a nivel global; Existen modelos en los que la venta por Internet es el canal adecuado, hay otros que abogan por la apertura de oficinas en destino (propias o en franquicia), y otros se posicionan a través del modelo de distribuidor en destino, por ejemplo.
Por tanto, es necesario para internacionalizar una empresa, no sólo realizar un diagnóstico interno y un análisis del contexto de la organización, sino detectar y desarrollar la forma idónea en la que resulte un menor coste de adaptación a las nuevas circunstancias, sin perder eficiencia en la gestión. Porque cambios va a ser necesario acometer y realizar, por tanto, hacer que estos impliquen el menor coste de adaptación es un requisito esencial que siempre deberemos tener en cuenta.
2.Revisar y adaptar el producto o el servicio
El producto o servicio que ha funcionado en el mercado nacional no tiene por qué ser el idóneo para otros consumidores, cuyas necesidades y expectativas son distintas, como lo es la base sociocultural de los países a donde nos dirigimos.
Saber qué demandarán nuestros futuros clientes es imprescindible, y es, el primer paso para poder adaptar nuestro producto o servicio a sus necesidades.
Adicionalmente, la regulación en destino puede ser un elemento a tener en cuenta, por ejemplo, respecto a las características de la fórmula, el packaging o a la certificación Halal en países islámicos.
Por otro lado, va a ser necesario preparar la empresa para un escenario de incremento en la demanda de pedidos desde el mercado internacional. Analizar la capacidad de producción, el estocaje, las caducidades, los trámites aduaneros o la logística, se considera un elemento indispensable para minimizar los riesgos existentes.
Por último, los idiomas y la capacidad de comunicación, tanto para establecer relaciones comerciales con otros países como para adaptar el producto al idioma del país de destino.
3.Atentos al marco regulatorio y las tendencias políticas de los países de destino
Muchos proyectos para internacionalizar una empresa se han visto afectados por cambios políticos que, por ejemplo, han supuesto un incremento de los aranceles a la exportación. Si bien, no es posible visualizar qué va a ocurrir en el futuro, si podemos estar muy atentos a la deriva política de un país y adelantarnos a los acontecimientos.
Por su parte el marco regulatorio de un país puede diferir mucho. Conocer los requisitos normativos relacionados con el país de destino, es imprescindible para anticiparse a los riesgos existentes.
4.Foco en la competencia
Conocer a tus competidores y analizar sus estrategias y operaciones comerciales y de marketing es indispensable a la hora de internacionalizar una empresa. Ellos ya han recorrido un camino que tú estás empezando. No se trata de copiar o aspirar a igualarlo, se trata de analizar donde están y cómo han conseguido llegar ahí, para poder diferenciarse y aportar al mercado aquello que ellos aún no han identificado como valor.
5.Prospectar, prospectar, prospectar
Las ventas internacionales se basan fundamentalmente en las relaciones sociales, en número y calidad. Amar el teléfono y estar dispuesto a convivir 12/24 horas con él es algo fundamental para asegurar el éxito de un proyecto internacional. Poder llegar a las personas que realmente asumen un compromiso con nuestro producto, son confiables y mantienen un interés por el mutuo crecimiento, es una tarea ardua que solo se materializa con esfuerzo y tiempo.
6.Definir el modelo de estructura orgánica: Departamento de Exportación vs Outsourcing
Otro elemento fundamental, es decidir la estructura orgánica de la empresa con tiempo suficiente para poder ser reactivo al previsible incremento de las ventas. En este sentido, es fundamental tomar decisiones respecto de quién va a liderar el proceso de salida a los mercados.
· Mi propio departamento de Exportación
· Un servicio de Outsourcing, que se integra como un elemento más de la empresa
Ambas opciones presentan ventajas e inconvenientes, si bien, sobre todo al principio, hay claras ventajas del Outsourcing respecto del departamento de Exportación propio.
La primera y fundamental, es la experiencia en mercados internacionales y la fuerza de ventas especializada que el outsourcing aporta. Esta experiencia se pone de manifiesto desde el primer minuto, por lo que el esfuerzo y el tiempo requeridos para obtener resultados se acorta sustancialmente.
La segunda ventaja, es que los objetivos de ventas se establecen por contrato, por lo que la empresa puede proyectar el crecimiento esperado en las ventas.
La tercera, sería la autofinanciación del proyecto, ya que él mismo se financia conforme se materializan las ventas (Pago por resultados), es decir, el retorno de la inversión es casi inmediato.
Por último la empresa no hace frente a unos costes salariales que se consolidan con el tiempo, se trata, por tanto, de una relación mercantil que se puede finalizar en cualquier momento.
El proceso natural de internacionalizar una empresa es que conforme se desarrolla una red exterior de ventas, la empresa gana experiencia y conocimiento en otros mercados y puede, si lo desea, desarrollar su propio departamento internacional, pero ahora sí con plenas capacidades y evitando la mayor parte de los riesgos inherentes al proceso.
Hey there! This is my first visit to your blog!
We are a group of volunteers and starting a new project in a community in the same niche.
Your blog provided us beneficial information to work on. You have done a marvellous
job!
Your method of explaining the whole thing in this article
is in fact nice, all be capable of simply know it, Thanks a lot.
Have a look at my web blog :: Best crypto airdrop
Right away I am going to do my breakfast, when having my breakfast coming over again to read other news.
My blog post … Best crypto airdrop
Hi, I would like to subscribe for this weblog to take most recent updates, thus
where can i do it please help.
Its like you read my mind! You appear to know so much about this,
like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but instead of that,
this is magnificent blog. An excellent read. I will certainly be back.
my website; Free crypto airdrop
Hi to every body, it’s my first go to see of this weblog; this weblog carries
awesome and actually fine material designed for readers.
Check out my homepage :: Best crypto airdrop
When someone writes an post he/she maintains the idea
of a user in his/her mind that how a user can understand it.
Therefore that’s why this article is outstdanding. Thanks!
my web site – Free crypto airdrop
Thanks in support of sharing such a nice opinion, paragraph is fastidious, thats why
i have read it fully
This is a topic which is close to my heart… Best wishes!
Exactly where are your contact details though?
Also visit my website Free crypto airdrop
Wow! In the end I got a website from where I be able to genuinely take
helpful data concerning my study and knowledge.
Feel free to surf to my site; Best crypto airdrop
Unquestionably consider that which you stated.
Your favorite justification appeared to be at the net the simplest factor to bear
in mind of. I say to you, I certainly get irked while
other people think about issues that they just don’t understand
about. You managed to hit the nail upon the top and
defined out the whole thing with no need side
effect , other folks could take a signal. Will probably be back
to get more. Thanks
continuously i used to read smaller content which also clear their motive, and that is also happening with this paragraph which I am reading now.
Also visit my website … Crypto airdrop
When some one searches for his required thing, so he/she wants to be available that in detail, therefore that thing is maintained over here.
Hi, its nice post about media print, we all understand media is a enormous source of information.
Everything is very open with a very clear explanation of the challenges.
It was really informative. Your site is very helpful.
Many thanks for sharing!
Also visit my web-site trauma therapy Argyle Texas
Hi to every body, it’s my first visit of this website; this blog contains amazing and in fact fine data designed for visitors.
My web site – Free crypto airdrop
After looking over a few of the blog posts on your site, I honestly appreciate your way of writing a blog.
I saved it to my bookmark site list and will be checking back soon. Take a look at my website as well
and let me know what you think.
My site – Free crypto airdrop
Hello! I know this is somewhat off topic but I was wondering which blog platform are you using for this website?
I’m getting tired of WordPress because I’ve had problems
with hackers and I’m looking at options for another
platform. I would be fantastic if you could point me in the direction of a good platform.
Visit my website Argyle counseling
Just wish to say your article is as astounding. The clarity to your post is simply nice and i can think you’re knowledgeable on this subject.
Well with your permission allow me to grab your feed to stay updated with drawing close
post. Thank you a million and please keep up the rewarding work.
Visit my blog Free crypto airdrop
Hi my friend! I want to say that this post is awesome,
great written and include approximately all vital infos.
I’d like to look extra posts like this .
I know this if off topic but I’m looking into starting my own blog and
was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% certain. Any recommendations or advice would be greatly appreciated.
Thank you
Also visit my web blog; trauma therapy Argyle
Your method of telling everything in this piece of writing is genuinely pleasant,
all be able to easily understand it, Thanks a lot.
Thanks for finally talking about > ? 6 Claves para internacionalizar una empresa – Nextport < Loved it!
Udah coba main di CIP4D? Pilihan gamenya keren-keren banget, apalagi slot
deposit Dana-nya super cepat! Baru daftar aja, udah banyak promo menarik.
Kalian harus cobain, seru banget main slot di
sini. pokoknya cocok banget buat yang cari maxwin.
Nicely put. Thanks a lot.
Every weekend i used to go to see this site, for the reason that i want enjoyment, since
this this web page conations truly good funny material too.
Hi there just wanted to give you a quick heads up and let you know a few of the
images aren’t loading correctly. I’m not sure why but I
think its a linking issue. I’ve tried it in two different web browsers
and both show the same results.
Never prescribe Fildena to males below 18 years of age. Fildena one hundred is protected for many
men with erectile dysfunction. Actively composed of sildenafil citrate, Fildena 100 Purple
pill will increase the blood provide to the male reproductive organ, helping you achieve and
maintain an erection if you find yourself experiencing
foreplay. This drug simply will increase blood circulation to your penis that will help you get or maintain an erection. Men taking alpha-blockers, nitrates, or protease
inhibitors should keep away from taking this superior generic Viagra version of a drug.
How lengthy does the impact of generic Fildena final?
They also offer a variety of generic and branded medications for other conditions, such as high cholesterol and high blood strain.
Yes, Fildena presents a variety of products to satisfy your needs.
However, when buying medication on-line, you will need to test for
genuine merchandise from a dependable source. Fildena products are made with the identical energetic ingredient as Viagra, so they offer the same results at a fraction of the associated fee.
This Savings Offer is limited to 50% financial savings off the quantity
of your co-pay or your out-of-pocket price, whichever is much less, with a
maximum savings of $350 off every prescription for as much as 12 prescriptions in a calendar year.
Your style is unique in comparison to other folks
I’ve read stuff from. Thank you for posting when you’ve got the opportunity,
Guess I will just book mark this web site.
I am not sure where you’re getting your information, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for excellent information I was looking for this information for my mission.
Pretty nice post. I just stumbled upon your blog and wished to
say that I have truly enjoyed surfing around your
blog posts. In any case I will be subscribing to your feed and I hope you
write again very soon!
I’m not that much of a internet reader to be honest but your
sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later.
All the best
You actually make it appear really easy together with your presentation however
I find this topic to be actually one thing
that I feel I would never understand. It seems too complicated and very huge for me.
I’m looking ahead for your subsequent put up, I will attempt to
get the hang of it!
buy viagra online
buy viagra online
Hi there! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche.
Your blog provided us valuable information to work on. You have done a wonderful job!
Nice post. I learn something totally new and challenging
on websites I stumbleupon everyday. It will always be useful to
read through articles from other writers and practice a little something
from their web sites.
It is not my first time to visit this site, i am browsing this
web site dailly and obtain good facts from here every day.
My web blog – mitolyn where to buy
You actually make it appear so easy together with your presentation but
I in finding this matter to be really one thing that I believe I’d never understand.
It sort of feels too complicated and extremely extensive for me.
I am taking a look ahead on your next submit, I’ll attempt to get the cling
of it!
Superb forum posts, Kudos.
This is really interesting, You are a very skilled blogger.
I have joined your feed and look forward to seeking more of your magnificent post.
Also, I’ve shared your site in my social networks!
I’m gone to convey my little brother, that he should also
go to see this webpage on regular basis to obtain updated from newest reports.
Wow, amazing blog format! How lengthy have
you ever been blogging for? you make blogging look easy.
The full glance of your web site is great, as neatly as the
content!
You actually explained this very well.
Just want to say your article is as astonishing.
The clearness in your post is just great and i can assume you are an expert on this subject.
Well with your permission let me to grab your
RSS feed to keep up to date with forthcoming post. Thanks a
million and please continue the rewarding work.
Feel free to surf to my blog post :: stem cell thailand
Thanks for any other magnificent post. Where else could anybody get that type of
info in such an ideal way of writing? I’ve a presentation subsequent week, and I am
at the look for such info.
Have a look at my web blog stem cell therapy
Beneficial advice Cheers!
I just could not go away your website before suggesting that I extremely loved the standard information a person supply for your guests?
Is gonna be back frequently to investigate cross-check new
posts
naturally like your web-site however you have to check
the spelling on quite a few of your posts. Many of
them are rife with spelling issues and I find it very troublesome to inform the
truth nevertheless I will surely come back again.
Check out my web blog … stem cell thailand
Hello there! This is my first visit to your blog!
We are a group of volunteers and starting a new initiative in a
community in the same niche. Your blog provided
us beneficial information to work on. You have done a extraordinary job!
Also visit my web blog :: stem cell treatment