Lo prometido es deuda y aquí os dejamos nuestro segundo post, en el que sin querer ser exhaustivos (esto nos llevaría más de lo deseado) intentamos dar unas breves pinceladas de los pasos más importantes para internacionalizar una empresa con éxito.
Pero para empezar ¿Qué es la internacionalización de empresas?
Se trata del proceso por el cual una empresa comienza a operar en el mercado extranjero (fuera del país de origen de la empresa), extendiendo su comercio y productos y servicios y compitiendo con otras empresas del sector a nivel internacional.
Cada vez más empresas optan por internacionalizarse, y es un proceso cada vez más importante en el mercado. Es una forma de seguir creciendo como empresa, obtener nuevos clientes y vender cada vez más alrededor del mundo, si se usa la estrategia correcta.
6 Claves para internacionalizar una empresa
1.Definir una estrategia de internacionalización adecuada a las capacidades y recursos de la empresa – Asesoría exportación
Formas de posicionarse en los mercados internacionales hay muchas, pero no todas son las adecuadas para cada empresa. Es necesario analizar y realizar un estudio en detalle de las funcionalidades y la cultura de la compañía para poder seleccionar la mejor forma de acceder a los mercados a nivel global; Existen modelos en los que la venta por Internet es el canal adecuado, hay otros que abogan por la apertura de oficinas en destino (propias o en franquicia), y otros se posicionan a través del modelo de distribuidor en destino, por ejemplo.
Por tanto, es necesario para internacionalizar una empresa, no sólo realizar un diagnóstico interno y un análisis del contexto de la organización, sino detectar y desarrollar la forma idónea en la que resulte un menor coste de adaptación a las nuevas circunstancias, sin perder eficiencia en la gestión. Porque cambios va a ser necesario acometer y realizar, por tanto, hacer que estos impliquen el menor coste de adaptación es un requisito esencial que siempre deberemos tener en cuenta.
2.Revisar y adaptar el producto o el servicio
El producto o servicio que ha funcionado en el mercado nacional no tiene por qué ser el idóneo para otros consumidores, cuyas necesidades y expectativas son distintas, como lo es la base sociocultural de los países a donde nos dirigimos.
Saber qué demandarán nuestros futuros clientes es imprescindible, y es, el primer paso para poder adaptar nuestro producto o servicio a sus necesidades.
Adicionalmente, la regulación en destino puede ser un elemento a tener en cuenta, por ejemplo, respecto a las características de la fórmula, el packaging o a la certificación Halal en países islámicos.
Por otro lado, va a ser necesario preparar la empresa para un escenario de incremento en la demanda de pedidos desde el mercado internacional. Analizar la capacidad de producción, el estocaje, las caducidades, los trámites aduaneros o la logística, se considera un elemento indispensable para minimizar los riesgos existentes.
Por último, los idiomas y la capacidad de comunicación, tanto para establecer relaciones comerciales con otros países como para adaptar el producto al idioma del país de destino.
3.Atentos al marco regulatorio y las tendencias políticas de los países de destino
Muchos proyectos para internacionalizar una empresa se han visto afectados por cambios políticos que, por ejemplo, han supuesto un incremento de los aranceles a la exportación. Si bien, no es posible visualizar qué va a ocurrir en el futuro, si podemos estar muy atentos a la deriva política de un país y adelantarnos a los acontecimientos.
Por su parte el marco regulatorio de un país puede diferir mucho. Conocer los requisitos normativos relacionados con el país de destino, es imprescindible para anticiparse a los riesgos existentes.
4.Foco en la competencia
Conocer a tus competidores y analizar sus estrategias y operaciones comerciales y de marketing es indispensable a la hora de internacionalizar una empresa. Ellos ya han recorrido un camino que tú estás empezando. No se trata de copiar o aspirar a igualarlo, se trata de analizar donde están y cómo han conseguido llegar ahí, para poder diferenciarse y aportar al mercado aquello que ellos aún no han identificado como valor.
5.Prospectar, prospectar, prospectar
Las ventas internacionales se basan fundamentalmente en las relaciones sociales, en número y calidad. Amar el teléfono y estar dispuesto a convivir 12/24 horas con él es algo fundamental para asegurar el éxito de un proyecto internacional. Poder llegar a las personas que realmente asumen un compromiso con nuestro producto, son confiables y mantienen un interés por el mutuo crecimiento, es una tarea ardua que solo se materializa con esfuerzo y tiempo.
6.Definir el modelo de estructura orgánica: Departamento de Exportación vs Outsourcing
Otro elemento fundamental, es decidir la estructura orgánica de la empresa con tiempo suficiente para poder ser reactivo al previsible incremento de las ventas. En este sentido, es fundamental tomar decisiones respecto de quién va a liderar el proceso de salida a los mercados.
· Mi propio departamento de Exportación
· Un servicio de Outsourcing, que se integra como un elemento más de la empresa
Ambas opciones presentan ventajas e inconvenientes, si bien, sobre todo al principio, hay claras ventajas del Outsourcing respecto del departamento de Exportación propio.
La primera y fundamental, es la experiencia en mercados internacionales y la fuerza de ventas especializada que el outsourcing aporta. Esta experiencia se pone de manifiesto desde el primer minuto, por lo que el esfuerzo y el tiempo requeridos para obtener resultados se acorta sustancialmente.
La segunda ventaja, es que los objetivos de ventas se establecen por contrato, por lo que la empresa puede proyectar el crecimiento esperado en las ventas.
La tercera, sería la autofinanciación del proyecto, ya que él mismo se financia conforme se materializan las ventas (Pago por resultados), es decir, el retorno de la inversión es casi inmediato.
Por último la empresa no hace frente a unos costes salariales que se consolidan con el tiempo, se trata, por tanto, de una relación mercantil que se puede finalizar en cualquier momento.
El proceso natural de internacionalizar una empresa es que conforme se desarrolla una red exterior de ventas, la empresa gana experiencia y conocimiento en otros mercados y puede, si lo desea, desarrollar su propio departamento internacional, pero ahora sí con plenas capacidades y evitando la mayor parte de los riesgos inherentes al proceso.
The uncooked numbers counsel that the chance for melanoma
associated with Viagra is small-one of the components that
Dr. Tsao stated «have to be thought-about» when weighing the significance of the examine.
I requested an professional in melanoma and skin cancer threat at Harvard-affiliated Massachusetts
General Hospital, Dr. Hensin Tsao, what he thought of the study.
Skin cancer that spreads (metastasizes) is difficult to control and can end in loss of life.
See the end of this leaflet for a whole checklist of
ingredients in VIAGRA. Membership includes features equivalent to limitless shopping, instantaneous messaging, a blocking function and the power to see who’s online.
Purchasing a membership (starting round $12 a month) lets
you view and speak to all members and entry expanded search standards, among different
benefits. This could have confounded the outcomes, stated
Jacobs, as a result of people who expertise unusually pronounced debilitation at high altitudes are way more likely
to see advantages from sildenafil.
Excellent pieces. Keep posting such kind of information on your blog.
Im really impressed by it.
Hello there, You’ve performed an incredible job. I’ll certainly digg
it and personally suggest to my friends. I am confident they will
be benefited from this site.
I am curious to find out what blog platform you are using?
I’m experiencing some small security problems with my latest site and I would like to find something more safeguarded.
Do you have any solutions?
Feel free to surf to my page http://skydancefarms.com/uncategorized/how-to-incorporate-massage-into-your-self-care-routine/
I blog frequently and I truly thank you for your content.
Your article has really peaked my interest. I am going to book mark your website and keep
checking for new details about once a week. I opted in for your RSS feed as well.
You should take part in a contest for one of the most useful
blogs on the net. I am going to recommend this blog!
My blog Orion Depp Solana
I think the admin of this web page is in fact working hard in favor of his web site, because here every information is quality based information.
my page … Orion Depp Crypto Advisor
I do believe all of the concepts you’ve introduced in your post.
They are really convincing and will definitely work.
Nonetheless, the posts are very short for novices.
May just you please lengthen them a little from subsequent time?
Thanks for the post.
my page: Orion Depp Crypto Advisor
Hello there, You have done an incredible job.
I’ll definitely digg it and personally recommend to my
friends. I am sure they’ll be benefited from this site.
Yes! Finally someone writes about Orion Depp.
First of all I would like to say terrific blog! I had a quick question in which I’d like
to ask if you do not mind. I was interested to know how
you center yourself and clear your mind prior to writing.
I have had a tough time clearing my thoughts in getting my ideas out.
I truly do take pleasure in writing however it just seems like the first 10 to
15 minutes are lost simply just trying to figure out how to begin. Any recommendations or hints?
Appreciate it!
I couldn’t refrain from commenting. Exceptionally well written!
Feel free to surf to my web-site; Orion Depp YouTube
It’s not my first time to pay a quick visit this website,
i am browsing this web page dailly and obtain pleasant facts
from here all the time.
Also visit my site – Orion Depp Crypto Advisor
I’m really enjoying the design and layout of your site.
It’s a very easy on the eyes which makes it much more enjoyable for me
to come here and visit more often. Did you hire out a designer to create your theme?
Great work!
My blog – Orion Depp Solana
This article will assist the internet users for building up new website
or even a weblog from start to end.
Also visit my web page Orion Depp Instagram
Hi there all, here every one is sharing such experience, therefore it’s nice to
read this weblog, and I used to pay a visit this website
everyday.
Here is my website … Orion Depp
Hello There. I found your blog using msn. This is a really well written article.
I’ll be sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I’ll definitely return.
Great site you have got here.. It’s difficult to find high-quality writing like
yours nowadays. I seriously appreciate people like you!
Take care!!
Check out my webpage :: Orion Depp Solana
I was excited to uncover this web site. I wanted to thank
you for ones time due to this wonderful read!! I definitely liked every part of it and I have you bookmarked to
see new information on your web site.
My website :: Orion Depp
Wow that was unusual. I just wrote an incredibly long comment but
after I clicked submit my comment didn’t show up. Grrrr…
well I’m not writing all that over again. Anyway, just wanted to say
fantastic blog!
Excellent, what a webpage it is! This webpage presents useful information to us, keep it up.
Review my web-site: Orion Depp
I don’t even understand how I stopped up here, however I assumed this post was once good.
I don’t recognise who you are but definitely you are going to a well-known blogger in the event you aren’t already.
Cheers!
Dance Club hiop
Hi there, I found your blog via Google even as looking for a
similar topic, your web site came up, it seems to be great.
I have bookmarked it in my google bookmarks.
Hello there, just changed into aware of your weblog through
Google, and located that it is really informative.
I’m gonna watch out for brussels. I’ll appreciate when you proceed this in future.
Many people will probably be benefited from your
writing. Cheers!
It’s actually a great and useful piece of information.
I am glad that you just shared this helpful information with us.
Please keep us informed like this. Thanks for sharing.
Nice post. I learn something totally new and challenging
on sites I stumbleupon every day. It will always be helpful to read through content from other writers and practice something from other web sites.
Hi there to every one, the contents present at this site are really amazing for people experience, well, keep up
the good work fellows.
Hello there! Would you mind if I share your
blog with my zynga group? There’s a lot of
folks that I think would really appreciate your content.
Please let me know. Many thanks
It’s fantastic that you are getting thoughts from this post
as well as from our dialogue made at this time.
It’s going to be end of mine day, except before end I am reading this impressive paragraph to
increase my knowledge.
Hello! Do you use Twitter? I’d like to follow you if that would be okay.
I’m definitely enjoying your blog and look forward to new posts.
It’s going to be end of mine day, however before end I am reading this wonderful paragraph to improve my knowledge.
I have read so many articles or reviews concerning the blogger lovers
but this post is truly a fastidious post, keep it up.
You mentioned this effectively!
Hello There. I discovered your blog the usage of msn. This is a really well written article.
I will make sure to bookmark it and come back to learn extra of your helpful info.
Thank you for the post. I will certainly comeback.
I’m really enjoying the design and layout of your blog.
It’s a very easy on the eyes which makes it much more pleasant for me to come here
and visit more often. Did you hire out a designer to create your theme?
Superb work!
We stumbled over here from a different website and thought
I should check things out. I like what I see so now i am following you.
Look forward to finding out about your web page yet
again.
I feel that is one of the such a lot significant info for me.
And i am glad reading your article. But should
statement on some basic issues, The site style is ideal, the articles is truly great :
D. Just right activity, cheers
There is definately a great deal to find out about this subject.
I like all of the points you have made.
Cheers, Numerous posts!
You need to be a part of a contest for one of the best sites on the net.
I will highly recommend this blog!
This is nicely put! .
Hello there I am so thrilled I found your blog page, I really found
you by accident, while I was researching on Askjeeve for something else, Nonetheless I am here now and would just like to say
kudos for a incredible post and a all round entertaining blog
(I also love the theme/design), I don’t have time to look over it all at the minute but I have book-marked it and also
included your RSS feeds, so when I have time I will
be back to read a great deal more, Please do keep up the excellent
work.
These are genuinely enormous ideas in concerning blogging.
You have touched some nice points here. Any way keep up wrinting.
bokep Amazing all kinds of superb advice.
Great delivery. Solid arguments. Keep up the amazing work.
xnxx Truly a good deal of very good tips.
Having read this I thought it was rather enlightening.
I appreciate you spending some time and effort to put this informative article together.
I once again find myself personally spending a lot of time both reading and commenting.
But so what, it was still worth it!
What’s Taking place i am new to this, I stumbled upon this I
have found It absolutely useful and it has aided me out loads.
I hope to give a contribution & help different customers like its helped me.
Good job.
Thanks , I have recently been looking for info about this subject for a while and
yours is the greatest I have found out so far. But, what about
the bottom line? Are you sure in regards to the source?
Here is my blog post; Crypto airdrop
Very great post. I just stumbled upon your weblog and
wished to say that I’ve truly enjoyed browsing your weblog posts.
In any case I’ll be subscribing for your feed and I
am hoping you write again soon!
my web site – trauma therapy Argyle Texas