Lo prometido es deuda y aquí os dejamos nuestro segundo post, en el que sin querer ser exhaustivos (esto nos llevaría más de lo deseado) intentamos dar unas breves pinceladas de los pasos más importantes para internacionalizar una empresa con éxito.
Pero para empezar ¿Qué es la internacionalización de empresas?
Se trata del proceso por el cual una empresa comienza a operar en el mercado extranjero (fuera del país de origen de la empresa), extendiendo su comercio y productos y servicios y compitiendo con otras empresas del sector a nivel internacional.
Cada vez más empresas optan por internacionalizarse, y es un proceso cada vez más importante en el mercado. Es una forma de seguir creciendo como empresa, obtener nuevos clientes y vender cada vez más alrededor del mundo, si se usa la estrategia correcta.
6 Claves para internacionalizar una empresa
1.Definir una estrategia de internacionalización adecuada a las capacidades y recursos de la empresa – Asesoría exportación
Formas de posicionarse en los mercados internacionales hay muchas, pero no todas son las adecuadas para cada empresa. Es necesario analizar y realizar un estudio en detalle de las funcionalidades y la cultura de la compañía para poder seleccionar la mejor forma de acceder a los mercados a nivel global; Existen modelos en los que la venta por Internet es el canal adecuado, hay otros que abogan por la apertura de oficinas en destino (propias o en franquicia), y otros se posicionan a través del modelo de distribuidor en destino, por ejemplo.
Por tanto, es necesario para internacionalizar una empresa, no sólo realizar un diagnóstico interno y un análisis del contexto de la organización, sino detectar y desarrollar la forma idónea en la que resulte un menor coste de adaptación a las nuevas circunstancias, sin perder eficiencia en la gestión. Porque cambios va a ser necesario acometer y realizar, por tanto, hacer que estos impliquen el menor coste de adaptación es un requisito esencial que siempre deberemos tener en cuenta.
2.Revisar y adaptar el producto o el servicio
El producto o servicio que ha funcionado en el mercado nacional no tiene por qué ser el idóneo para otros consumidores, cuyas necesidades y expectativas son distintas, como lo es la base sociocultural de los países a donde nos dirigimos.
Saber qué demandarán nuestros futuros clientes es imprescindible, y es, el primer paso para poder adaptar nuestro producto o servicio a sus necesidades.
Adicionalmente, la regulación en destino puede ser un elemento a tener en cuenta, por ejemplo, respecto a las características de la fórmula, el packaging o a la certificación Halal en países islámicos.
Por otro lado, va a ser necesario preparar la empresa para un escenario de incremento en la demanda de pedidos desde el mercado internacional. Analizar la capacidad de producción, el estocaje, las caducidades, los trámites aduaneros o la logística, se considera un elemento indispensable para minimizar los riesgos existentes.
Por último, los idiomas y la capacidad de comunicación, tanto para establecer relaciones comerciales con otros países como para adaptar el producto al idioma del país de destino.
3.Atentos al marco regulatorio y las tendencias políticas de los países de destino
Muchos proyectos para internacionalizar una empresa se han visto afectados por cambios políticos que, por ejemplo, han supuesto un incremento de los aranceles a la exportación. Si bien, no es posible visualizar qué va a ocurrir en el futuro, si podemos estar muy atentos a la deriva política de un país y adelantarnos a los acontecimientos.
Por su parte el marco regulatorio de un país puede diferir mucho. Conocer los requisitos normativos relacionados con el país de destino, es imprescindible para anticiparse a los riesgos existentes.
4.Foco en la competencia
Conocer a tus competidores y analizar sus estrategias y operaciones comerciales y de marketing es indispensable a la hora de internacionalizar una empresa. Ellos ya han recorrido un camino que tú estás empezando. No se trata de copiar o aspirar a igualarlo, se trata de analizar donde están y cómo han conseguido llegar ahí, para poder diferenciarse y aportar al mercado aquello que ellos aún no han identificado como valor.
5.Prospectar, prospectar, prospectar
Las ventas internacionales se basan fundamentalmente en las relaciones sociales, en número y calidad. Amar el teléfono y estar dispuesto a convivir 12/24 horas con él es algo fundamental para asegurar el éxito de un proyecto internacional. Poder llegar a las personas que realmente asumen un compromiso con nuestro producto, son confiables y mantienen un interés por el mutuo crecimiento, es una tarea ardua que solo se materializa con esfuerzo y tiempo.
6.Definir el modelo de estructura orgánica: Departamento de Exportación vs Outsourcing
Otro elemento fundamental, es decidir la estructura orgánica de la empresa con tiempo suficiente para poder ser reactivo al previsible incremento de las ventas. En este sentido, es fundamental tomar decisiones respecto de quién va a liderar el proceso de salida a los mercados.
· Mi propio departamento de Exportación
· Un servicio de Outsourcing, que se integra como un elemento más de la empresa
Ambas opciones presentan ventajas e inconvenientes, si bien, sobre todo al principio, hay claras ventajas del Outsourcing respecto del departamento de Exportación propio.
La primera y fundamental, es la experiencia en mercados internacionales y la fuerza de ventas especializada que el outsourcing aporta. Esta experiencia se pone de manifiesto desde el primer minuto, por lo que el esfuerzo y el tiempo requeridos para obtener resultados se acorta sustancialmente.
La segunda ventaja, es que los objetivos de ventas se establecen por contrato, por lo que la empresa puede proyectar el crecimiento esperado en las ventas.
La tercera, sería la autofinanciación del proyecto, ya que él mismo se financia conforme se materializan las ventas (Pago por resultados), es decir, el retorno de la inversión es casi inmediato.
Por último la empresa no hace frente a unos costes salariales que se consolidan con el tiempo, se trata, por tanto, de una relación mercantil que se puede finalizar en cualquier momento.
El proceso natural de internacionalizar una empresa es que conforme se desarrolla una red exterior de ventas, la empresa gana experiencia y conocimiento en otros mercados y puede, si lo desea, desarrollar su propio departamento internacional, pero ahora sí con plenas capacidades y evitando la mayor parte de los riesgos inherentes al proceso.
where can i buy cheap pamelor pills
cost of generic co-amoxiclav price where to get cheap co-amoxiclav no prescription where buy generic co-amoxiclav without a prescription
get co-amoxiclav without dr prescription cost generic co-amoxiclav for sale order cheap co-amoxiclav online
where can i get co-amoxiclav online
can i buy generic co-amoxiclav price order co-amoxiclav for sale where buy cheap co-amoxiclav prices
can i order cheap co-amoxiclav no prescription where can i get co-amoxiclav generic co-amoxiclav without a prescription
Spot on with this write-up, I absolutely believe this amazing site needs far more attention. I’ll probably be returning to read through more, thanks for the info!
get generic trandate pills
where buy fincar price where can i get cheap fincar without a prescription order generic fincar online
where to get generic fincar without insurance cost generic fincar how can i get generic fincar without dr prescription
cost of cheap fincar without prescription
where can i buy cheap fincar for sale where to buy cheap fincar online where can i get generic fincar without a prescription
buy cheap fincar price can i order fincar without dr prescription cost fincar without insurance
Appreciation to my father who informed me about this webpage, this weblog is in fact remarkable.
where to get cheap brand levitra without rx
You suggested this fantastically.
can you buy generic mobic online how can i get generic mobic prices how to get cheap mobic pill
how can i get mobic prices can i get cheap mobic without prescription how can i get generic mobic tablets
where to get generic mobic without prescription
where to buy cheap mobic tablets how to buy cheap mobic price cost cheap mobic pills
where buy mobic without dr prescription how to buy cheap mobic without prescription can i order cheap mobic price
can i get generic florinef without prescription
common side effects of Levaquin levaquin side effect cost of levaquin 750mg for cap
average price of levaquin levaquin tendon rupture risk how long to take levaquin
levaquin 500mg
can you buy levaquin price levaquin causing tendon damage levaquin canada
best time to give levaquin can Levaquin make you tired usual dosage of levaquin
This piece of writing is in fact a pleasant one it assists new internet visitors, who are wishing in favor of blogging.
where to buy geodon online
You made your position very well.!
buying cheap seroflo prices get seroflo prices can i buy generic seroflo price
can i get generic seroflo without dr prescription can i get seroflo pill where can i buy seroflo without a prescription
where can i buy generic seroflo price
get cheap seroflo tablets can you buy generic seroflo pill can i purchase generic seroflo for sale
buying cheap seroflo pills can i get cheap seroflo without a prescription buying seroflo without a prescription
cost of cheap colospa without prescription
Amazing! This blog looks just like my old one! It’s on a completely different subject but it has pretty much the same layout and design. Outstanding choice of colors!
my blog :: https://jobs.kwintech.co.ke/companies/lowin/
hctz lisinopril combination pictures of lisinopril 10 mg can i get generic lisinopril tablets
can i get cheap lisinopril without a prescription can i purchase generic lisinopril online can i order cheap lisinopril without a prescription
reddit where to buy lisinopril without
order cheap lisinopril without insurance where can i get cheap lisinopril without prescription buy cheap lisinopril
lisinopril 10 mg pill identifier where to get cheap lisinopril without a prescription medication similar to lisinopril
I am so blissful that this sequence is over and that I won’t ever decide up any of these books from this sequence again for so long as I reside. I’m the definition of executed. Also, spoilers will probably be abound and aplenty all through this complete review, and this is going to a a principally Supernatural gif-crammed extravaganza, as a result of A). That is how angels/demons/and many others. ought to be finished and B). I can. So if you don’t like spoilers or Supernatural, depart now, as a result of shit’s about to get ugly up in right here
buying generic eriacta without insurance
can you buy generic cefixime without prescription cefixime trihydrate molecular formula tablet cefixime uses
where can i get cheap cefixime without prescription cefixime dosage in typhoid brand name for cefixime
cefixime tablets usp
cefixime 400 mg for gonorrhea suprax cefixime 200mg tablet can you get cefixime price
buying cefixime for sale how can i get cheap cefixime no prescription can you buy generic cefixime without rx
where can i buy seroquel online
can i purchase generic nemasole no prescription can i get generic nemasole how to get cheap nemasole tablets
where buy nemasole without dr prescription order generic nemasole without insurance can i purchase nemasole without dr prescription
can i order generic nemasole no prescription
cost cheap nemasole without prescription cost of nemasole without insurance how to get nemasole tablets
cost of cheap nemasole pill how can i get nemasole pill can i order cheap nemasole no prescription
The term «Golden Age of Porn», or «porno chic», refers to a 15-year period (1969-1984) in commercial American pornography, during which sexually specific movies skilled positive attention from mainstream cinemas, movie critics, and the general public.[1][2] This American period, which had subsequently unfold internationally,[3] and that began earlier than the legalization of pornography in Denmark on July 1, 1969,[4] started on June 12, 1969,[5] with the theatrical release of the film Blue Movie directed by Andy Warhol,[6][7][8] and, considerably later, with the discharge of the 1970 movie Mona produced by Bill Osco.[9][10] These films were the first adult erotic movies depicting explicit intercourse to obtain large theatrical release in the United States.[6][7][8][9] Both influenced the making of films such as 1972’s Deep Throat starring Linda Lovelace and directed by Gerard Damiano,[11] Behind the Green Door starring Marilyn Chambers and directed by the Mitchell brothers,[12] 1973’s The Devil in Miss Jones additionally by Damiano, and 1976’s The Opening of Misty Beethoven by Radley Metzger, the «crown jewel» of the Golden Age, in keeping with award-winning author Toni Bentley.[13][14]. In line with Andy Warhol, his Blue Movie film was a serious affect in the making of Last Tango in Paris, an internationally controversial erotic drama movie, starring Marlon Brando, and released just a few years after Blue Movie was shown in theaters.[8]
Great site. A lot of useful info here. I am sending it to several friends ans additionally sharing in delicious. And certainly, thanks to your effort!
generic zebeta no prescription
how to get lisinopril no prescription lisinopril 5 mg buy online india lisinopril with diuretic side effects
where can i get generic lisinopril price where to buy lisinopril pills lisinopril hydrochlorothiazide alcohol
cost of lisinopril 10 mg cvs
where can i buy cheap lisinopril online substitute medication for lisinopril how to buy cheap lisinopril online
buy lisinopril hctz online no prescription lisinopril side effects in pregnancy lisinopril hydrochlorothiazide picture
My spouse and I absolutely love your blog and find a lot of your post’s to be just what I’m looking for. can you offer guest writers to write content in your case? I wouldn’t mind publishing a post or elaborating on some of the subjects you write in relation to here. Again, awesome weblog!
get cheap atarax without dr prescription
You actually make it seem so easy with your presentation but I to find this topic to be actually one thing that I believe I’d by no means understand. It kind of feels too complicated and extremely wide for me. I am having a look ahead on your subsequent submit, I’ll attempt to get the cling of it!
lisinopril 2.5 mg for diabetes can i order cheap lisinopril without a prescription lisinopril side effects anxiety
lisinopril without a doctor cost of generic lisinopril prices good rx lisinopril 20mg
how to get generic lisinopril
can lisinopril cause weight gain lisinopril generic price comparison how to stop lisinopril safely
prinivil lisinopril dosage how long does it take for lisinopril to work lisinopril hctz 10 12.5mg tablets
Can I just say what a comfort to uncover an individual who truly understands what they’re discussing over the internet. You certainly understand how to bring a problem to light and make it important. More people ought to read this and understand this side of your story. It’s surprising you’re not more popular given that you surely possess the gift.
where can i buy crestor
where to buy theo 24 cr tablets get cheap theo 24 cr price where can i get cheap theo 24 cr online
where can i get theo 24 cr without rx cost of theo 24 cr can you get cheap theo 24 cr without insurance
how to buy theo 24 cr without a prescription
buy theo 24 cr pill where to buy theo 24 cr without a prescription where to buy generic theo 24 cr tablets
how to get cheap theo 24 cr without rx can i order theo 24 cr price can you get generic theo 24 cr pill
Pretty! This has been an extremely wonderful article. Thank you for providing this information.
You are so interesting! I don’t believe I have read anything like this before. So great to find another person with some unique thoughts on this issue. Really.. thanks for starting this up. This website is something that is needed on the internet, someone with some originality!
You’ve made your position extremely well..
Great article. I am dealing with some of these issues as well..
where buy generic avapro no prescription
how can i get cheap differin pill order generic differin pill can i get generic differin pills
order generic differin price buy differin without dr prescription can you get differin without a prescription
where to get cheap differin pill
cost differin without insurance cheap differin pill can i buy differin tablets
where buy cheap differin prices can you buy differin without dr prescription can you buy differin without prescription
buy cheap artane without insurance
buy cheap gabapentin for sale what drug can replace gabapentin can i get gabapentin without insurance
cheap gabapentin without a prescription where can i buy gabapentin pills gabapentin buy online
how to buy generic gabapentin without rx
buy cheap gabapentin no prescription can i buy gabapentin tablets buy teva gabapentin 100mg
can i get cheap gabapentin without a prescription can i buy cheap gabapentin tablets can i purchase generic gabapentin pills
where can i buy vastarel without insurance
where can i buy albuterol for nebulizer can i order cheap albuterol without prescription can you get cheap albuterol online
where can i get cheap albuterol pills buy albuterol pump where can i buy albuterol pill
get cheap albuterol prices
get generic albuterol without prescription cost of cheap albuterol without dr prescription get generic albuterol no prescription
can you get generic albuterol for sale albuterol sulfate solution for nebulizer cost of albuterol prices
Z Mostbet mo?esz bogat? gam? gier kasynowych . Oferta jest bogata . Do??cz do spo?eczno?ci Mostbet ju? dzi?! mostbet pl (https://mostbet-polsce.pl/)
Získejte p?ístup k rozmanitým hrám a užijte si bezpe?né prost?edí.
Sportwetten Mostbet – sichere Plattform für Live-Wetten .
can i get cheap florinef without dr prescription
Hello! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects? Appreciate it!
where can i get cheap abilify tablets where buy abilify pill can you buy generic abilify pills
can i buy cheap abilify abilify for severe depression abilify 2 mg pill
can you buy generic abilify
where to get abilify pills abilify drug schedule abilify highest dose
brand name for abilify buying abilify prices buying cheap abilify without a prescription