Lo prometido es deuda y aquí os dejamos nuestro segundo post, en el que sin querer ser exhaustivos (esto nos llevaría más de lo deseado) intentamos dar unas breves pinceladas de los pasos más importantes para internacionalizar una empresa con éxito.
Pero para empezar ¿Qué es la internacionalización de empresas?
Se trata del proceso por el cual una empresa comienza a operar en el mercado extranjero (fuera del país de origen de la empresa), extendiendo su comercio y productos y servicios y compitiendo con otras empresas del sector a nivel internacional.
Cada vez más empresas optan por internacionalizarse, y es un proceso cada vez más importante en el mercado. Es una forma de seguir creciendo como empresa, obtener nuevos clientes y vender cada vez más alrededor del mundo, si se usa la estrategia correcta.
6 Claves para internacionalizar una empresa
1.Definir una estrategia de internacionalización adecuada a las capacidades y recursos de la empresa – Asesoría exportación
Formas de posicionarse en los mercados internacionales hay muchas, pero no todas son las adecuadas para cada empresa. Es necesario analizar y realizar un estudio en detalle de las funcionalidades y la cultura de la compañía para poder seleccionar la mejor forma de acceder a los mercados a nivel global; Existen modelos en los que la venta por Internet es el canal adecuado, hay otros que abogan por la apertura de oficinas en destino (propias o en franquicia), y otros se posicionan a través del modelo de distribuidor en destino, por ejemplo.
Por tanto, es necesario para internacionalizar una empresa, no sólo realizar un diagnóstico interno y un análisis del contexto de la organización, sino detectar y desarrollar la forma idónea en la que resulte un menor coste de adaptación a las nuevas circunstancias, sin perder eficiencia en la gestión. Porque cambios va a ser necesario acometer y realizar, por tanto, hacer que estos impliquen el menor coste de adaptación es un requisito esencial que siempre deberemos tener en cuenta.
2.Revisar y adaptar el producto o el servicio
El producto o servicio que ha funcionado en el mercado nacional no tiene por qué ser el idóneo para otros consumidores, cuyas necesidades y expectativas son distintas, como lo es la base sociocultural de los países a donde nos dirigimos.
Saber qué demandarán nuestros futuros clientes es imprescindible, y es, el primer paso para poder adaptar nuestro producto o servicio a sus necesidades.
Adicionalmente, la regulación en destino puede ser un elemento a tener en cuenta, por ejemplo, respecto a las características de la fórmula, el packaging o a la certificación Halal en países islámicos.
Por otro lado, va a ser necesario preparar la empresa para un escenario de incremento en la demanda de pedidos desde el mercado internacional. Analizar la capacidad de producción, el estocaje, las caducidades, los trámites aduaneros o la logística, se considera un elemento indispensable para minimizar los riesgos existentes.
Por último, los idiomas y la capacidad de comunicación, tanto para establecer relaciones comerciales con otros países como para adaptar el producto al idioma del país de destino.
3.Atentos al marco regulatorio y las tendencias políticas de los países de destino
Muchos proyectos para internacionalizar una empresa se han visto afectados por cambios políticos que, por ejemplo, han supuesto un incremento de los aranceles a la exportación. Si bien, no es posible visualizar qué va a ocurrir en el futuro, si podemos estar muy atentos a la deriva política de un país y adelantarnos a los acontecimientos.
Por su parte el marco regulatorio de un país puede diferir mucho. Conocer los requisitos normativos relacionados con el país de destino, es imprescindible para anticiparse a los riesgos existentes.
4.Foco en la competencia
Conocer a tus competidores y analizar sus estrategias y operaciones comerciales y de marketing es indispensable a la hora de internacionalizar una empresa. Ellos ya han recorrido un camino que tú estás empezando. No se trata de copiar o aspirar a igualarlo, se trata de analizar donde están y cómo han conseguido llegar ahí, para poder diferenciarse y aportar al mercado aquello que ellos aún no han identificado como valor.
5.Prospectar, prospectar, prospectar
Las ventas internacionales se basan fundamentalmente en las relaciones sociales, en número y calidad. Amar el teléfono y estar dispuesto a convivir 12/24 horas con él es algo fundamental para asegurar el éxito de un proyecto internacional. Poder llegar a las personas que realmente asumen un compromiso con nuestro producto, son confiables y mantienen un interés por el mutuo crecimiento, es una tarea ardua que solo se materializa con esfuerzo y tiempo.
6.Definir el modelo de estructura orgánica: Departamento de Exportación vs Outsourcing
Otro elemento fundamental, es decidir la estructura orgánica de la empresa con tiempo suficiente para poder ser reactivo al previsible incremento de las ventas. En este sentido, es fundamental tomar decisiones respecto de quién va a liderar el proceso de salida a los mercados.
· Mi propio departamento de Exportación
· Un servicio de Outsourcing, que se integra como un elemento más de la empresa
Ambas opciones presentan ventajas e inconvenientes, si bien, sobre todo al principio, hay claras ventajas del Outsourcing respecto del departamento de Exportación propio.
La primera y fundamental, es la experiencia en mercados internacionales y la fuerza de ventas especializada que el outsourcing aporta. Esta experiencia se pone de manifiesto desde el primer minuto, por lo que el esfuerzo y el tiempo requeridos para obtener resultados se acorta sustancialmente.
La segunda ventaja, es que los objetivos de ventas se establecen por contrato, por lo que la empresa puede proyectar el crecimiento esperado en las ventas.
La tercera, sería la autofinanciación del proyecto, ya que él mismo se financia conforme se materializan las ventas (Pago por resultados), es decir, el retorno de la inversión es casi inmediato.
Por último la empresa no hace frente a unos costes salariales que se consolidan con el tiempo, se trata, por tanto, de una relación mercantil que se puede finalizar en cualquier momento.
El proceso natural de internacionalizar una empresa es que conforme se desarrolla una red exterior de ventas, la empresa gana experiencia y conocimiento en otros mercados y puede, si lo desea, desarrollar su propio departamento internacional, pero ahora sí con plenas capacidades y evitando la mayor parte de los riesgos inherentes al proceso.
Hi, I do believe this is a great blog. I stumbledupon it 😉
I am going to revisit yet again since i have saved as a
favorite it. Money and freedom is the best way to change, may you be
rich and continue to help others.
Wedding Reception Music – Top 10 Tips ?????
I’ve learn some just right stuff here. Definitely price bookmarking for
revisiting. I surprise how a lot attempt you
place to create such a excellent informative web site.
bookmarked!!, I like your website!
Hi there, just became alert to your blog through Google, and found that it
is truly informative. I am gonna watch out for
brussels. I will appreciate if you continue this in future.
Numerous people will be benefited from your writing. Cheers!
We absolutely love your blog and find almost all of your post’s to
be just what I’m looking for. can you offer guest writers to write content available for
you? I wouldn’t mind producing a post or elaborating on a few
of the subjects you write about here. Again, awesome web log!
I all the time used to read paragraph in news papers but now as
I am a user of internet thus from now I am using net for content, thanks to web.
Bolaslot adalah partner resmi bolaslot88 sehingga login bola slot 88 bisa
dilakukan melalui aplikasi milik bolaslot 88 selaku penyedia games online yang turut memberikan bocoran rtp akurat.
Bagi yang ingin bermain slot dengan nilai deposit
kecil dan berpeluang menang jutaan rupiah bisa gabung di Bolaslot atau login Bolaslot88 karena kemenangan member merupakan sebuah prioritas untuk memberikan kenyamanan dalam bermain.
It is not my first time to pay a visit this web page, i am visiting this web page dailly
and take good data from here everyday.
Generally I do not learn article on blogs,
but I would like to say that this write-up very compelled
me to take a look at and do it! Your writing style has been surprised me.
Thanks, quite great article.
SHADBASE
FREE HENTAI
HENTAI Videos
HENTAI Sites
1. Home »
2. Hentai Sites »
3. Shadbase
Naughty Machinima
Hentaigasm
The best porn shadbase xxx only here at Ehentai.xxx
Excellent shadbase porn is what our web page provides, reap the benefits of
this glorious place completely free the place you will find the
hottest parodies of cartoons acknowledged on tv,
horny pictures of these characters that kids
drive us to see and now have been redesigned for the enjoyment
of perverse adults.
It’s a pity you don’t have a donate button! I’d definitely donate to
this superb blog! I suppose for now i’ll settle
for book-marking and adding your RSS feed to my Google account.
I look forward to brand new updates and will talk about this blog with my Facebook group.
Chat soon!
«Link aneh yang nggak dikenal biasanya bisa bawa ke situs phishing. Jangan ambil risiko, abaikan aja kalau nggak kenal.
Good web site you have here.. It’s hard to find high quality writing like yours nowadays.
I honestly appreciate people like you! Take care!!
Thank you, I’ve just been searching for info about
this topic for ages and yours is the greatest I have
found out so far. But, what concerning the conclusion? Are you certain about the supply?
It is in point of fact a nice and useful piece of info. I am satisfied that you simply shared this useful info with us.
Please keep us up to date like this. Thank you for sharing.
Hello, its fastidious paragraph about media print, we all be aware of media is a impressive source of
facts.
Wow, superb blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of
your site is wonderful, as well as the content!
Feel free to surf to my homepage – ???????????????????????????????
Wonderful web site. A lot of useful information here.
I’m sending it to some buddies ans additionally sharing in delicious.
And certainly, thanks in your sweat!
Ridiculous quest there. What happened after?
Good luck!
Hi Dear, are you actually visiting this site regularly,
if so then you will definitely get nice experience.
This blog was… how do you say it? Relevant!! Finally I’ve found something which helped me.
Thanks a lot!
Hello, just wanted to say, I enjoyed this post.
It was helpful. Keep on posting!
Take a look at my website Make More Offers Challenge
I am truly thankful to the owner of this site who has
shared this fantastic piece of writing at at this time.
I don’t even know how I ended up here, but I thought this post was good.
I do not know who you are but certainly you are going to a famous blogger if
you are not already 😉 Cheers!
My web site: donat89 daftar
My relatives all the time say that I am killing my time here at web,
however I know I am getting know-how every day by reading thes good content.
My web blog :: Myron Golden Challenge
This is a topic that’s near to my heart… Take care!
Where are your contact details though?
Feel free to visit my website neue dvds
I do not even know how I stopped up right here,
however I thought this publish was good. I do not know who you’re but
definitely you are going to a well-known blogger in the event you are not already.
Cheers!
It’s great that you are getting ideas from this paragraph as well as from our dialogue made at
this time.
I do trust all of the ideas you have introduced on your post.
They’re really convincing and will certainly work.
Nonetheless, the posts are very brief for beginners. May just
you please extend them a bit from next time? Thanks for the post.
my website :: donat89 login
I really like what you guys tend to be up too. This type of clever work and coverage!
Keep up the great works guys I’ve incorporated you guys to my personal blogroll.
Oh my goodness! Incredible article dude! Thank you
so much, However I am experiencing problems with your RSS.
I don’t know the reason why I cannot subscribe to it.
Is there anybody else getting identical RSS problems?
Anyone that knows the answer will you kindly respond? Thanx!!
My page … donat89
I do not even know how I ended up here, but I assumed this post was good.
I do not recognise who you are however certainly you are going to a well-known blogger if you happen to are not already.
Cheers!
Do you mind if I quote a couple of your articles as long as I provide credit and sources back
to your website? My blog site is in the exact same
area of interest as yours and my users would truly benefit from a
lot of the information you present here. Please let me
know if this ok with you. Many thanks!
Also visit my web site; anime car vinyl wrap
I always used to read post in news papers but now as I am a user of net therefore from now I am
using net for posts, thanks to web.
Wow! This blog looks just like my old one!
It’s on a totally different topic but it has pretty much the same page
layout and design. Excellent choice of colors!
I just couldn’t leave your site before suggesting that I really enjoyed the usual information a person provide to your
visitors? Is gonna be again frequently in order to investigate cross-check new posts
Feel free to surf to my page donat89 login
Body Massage ????? (Rodrigo)
If you want to get a good deal from this post then you have to apply such methods
to your won webpage.
Also visit my page … Web design Kent
Incredible! This blog looks just like my old one!
It’s on a entirely different subject but it has pretty much the
same page layout and design. Outstanding choice
of colors!
my homepage; slot gacor
I blog often and I seriously thank you for your content.
This great article has truly peaked my interest. I
will take a note of your blog and keep checking for new
details about once a week. I subscribed to your RSS feed as well.
my homepage – donat89 daftar
My brother recommended I might like this web site.
He was totally right. This post actually made my day.
You cann’t imagine just how much time I had spent for this info!
Thanks!
Also visit my page donat89
I like what you guys tend to be up too. This sort of clever
work and reporting! Keep up the terrific works guys I’ve
added you guys to my own blogroll.
Look at my homepage donat89 login
Today, I went to the beach front with my children. I found a sea shell and gave it
to my 4 year old daughter and said «You can hear the ocean if you put this to your ear.»
She put the shell to her ear and screamed. There was a hermit
crab inside and it pinched her ear. She never wants to go back!
LoL I know this is totally off topic but I had to tell someone!
Here is my homepage … donat89 daftar
This is really interesting, You’re a very skilled blogger.
I’ve joined your feed and look forward to seeking more of your excellent post.
Also, I’ve shared your web site in my social networks!
Visit my webpage :: Myron Golden Challenge
Excellent article. I’m dealing with some of these issues as well..
Hi there it’s me, I am also visiting this web page
on a regular basis, this web page is genuinely pleasant and the viewers are really sharing good thoughts.
Feel free to visit my page :: Myron Golden Challenge
I loved as much as you will receive carried out right here.
The sketch is tasteful, your authored subject
matter stylish. nonetheless, you command get got an nervousness over that you wish be delivering
the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you
shield this increase.
Have a look at my site :: donat89 login
Dear fans of football matches
Like me, you probably bet on football matches and probably haven’t become
lotto millionaires or at least successful players yet.
If this is the case, then my proposal is extremely suitable
for you!
It comes down to this: I offer to teach you the art of football betting to multiply your chances
of success with your bets.
Betting is the art of making the right choices and therefore it is
critical to be able to avoid the pitfalls in it.
The system I offer you requires that you possibly maintain your databases from
which you draw information for your final betting choice using the linear regression made according to my algorithm.
This is a highly accurate system that guarantees incredible Swarm on a monthly
and yearly basis!
If you are busy and don’t care about maintaining
your databases, which is really time-consuming and partly difficult to
apply in our busy life, I offer you a second option, namely to use ready-made results from sites
like «int.soccerway.com «, which you will then double-check: once the so-called «fair odds ratios» will be determined, and then you will do a
second control analysis using my kind of linear regression.
This is a fairly quick way to determine your favorite matches
to bet on, but it does not have the determination of the advance reliability of
the predictions as in option #1, but still has its
familiarity of over 65% as an average result for the various football championships.
Thank you for your attention
Doctor Dimitar Kehaiov
Bulgaria
You really make it seem so easy along with your presentation but I find this matter to be really one thing that
I believe I’d never understand. It seems too complex and extremely wide for
me. I am looking ahead on your subsequent publish,
I’ll attempt to get the hang of it!