la marca

Construyendo la Marca, en los mercados internacionales

Para tener éxito en el camino hacia la internacionalización son varios los aspectos que se deben tener en cuenta, entre los que figura de manera significativa la construcción de la marca.

Pero….¿qué es la marca?

La actividad comercial, ya sea a nivel de negocio minoritario, de barrio o a nivel global a través de grandes corporaciones, se basa en una premisa simple:

                La marca es confianza

Y la confianza se basa fundamentalmente en el conocimiento del producto, sus funcionalidades, atributos, precio y desempeño, así como en la certeza de que satisface las expectativas de manera superior a otros productos similares que pueda encontrar en el mercado.

Si se dan estas premisas “estaré dispuesto a entregar mi dinero”

La marca se asocia a nuestro subconsciente de una manera férrea y una vez que la conexión ha tenido éxito, es muy difícil romperla; somos animales de costumbres y no nos gusta salir de nuestro espacio de confort, ni nos gusta sentirnos defraudados o engañados.

Por tanto, ¿Cómo podemos ayudar a construir la marca en los mercados internacionales?

Una vez que la empresa toma la decisión de iniciar el camino de la internacionalización, se producen tres fases claramente diferenciadas, pero secuenciales en el tiempo:

La primera es la hidratación: El producto, la marca y todo lo que ello conlleva necesitan un sustrato y un elemento catalizador. La semilla se hidrata y a través de ella comienza su desarrollo y crecimiento. En esta fase la planta (o plantón) es frágil y se la debe cuidar y mimar, identificando todos los riesgos que la pueden estropear. Un Export Manager actúa como el jardinero que conoce su jardín y cuida su huerto, busca y prospecta alternativas y ofrece soluciones.

La segunda es la germinación: La semilla se desarrolla hasta convertirse en una nueva planta, pequeña al principio, pero con el suficiente aporte nutricional e iluminación irá creciendo poco a poco y haciéndose un hueco en el bosque del mercado. Trabajo, esfuerzo y constancia para desarrollar el producto y la marca allí donde sea necesario.

La tercera es el crecimiento y los frutos: En esta fase la planta es robusta, resiste la climatología, los insectos y los animales y entrega todo su potencial. La marca es reconocible y reconocida en el mercado, aporta confianza y credibilidad a los consumidores que la demandan y solicitan en aquellos países donde se encuentra.

Internacionalizar una empresa es plantar semillas en bosques lejanos. Déjanos ayudarte con nuestra consultoría de internacionalización y asesoría de exportación.

10 comentarios en “Construyendo la Marca, en los mercados internacionales”

  1. Therefore, to avoid probabilities of any virilization side effects occurring,
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    1 million folks in Britain are believed to be taking steroids (6), and as a lot as 4 million of the US population (7).
    However, during the last 30 years, there’s been a surge in steroid use amongst non-competitive bodybuilders, who take them purely for beauty
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    sooner or later (5). However, trenbolone produces harsh side effects and thus
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    severe, as properly as LDL levels of cholesterol rising notably.

    Anavar is known to reinforce athletic efficiency by promoting
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    To ensure most outcomes, meticulously adhere
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    Yes, anabolic steroids can have notable immunosuppressive results in medical analysis (6).
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    Anabolic steroids can be addictive for some users due to larger levels of endorphins and enhanced physique composition during a cycle.

    It is a crucial supply of vitality for muscle contraction, enabling individuals to train harder and
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    Each Anavar and Primobolan have reputations for promoting slow and regular muscle development in addition to enhancing
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    in bodybuilding, their dosage suggestions differ considerably from males.

    Women’s our bodies often respond to the compound at a
    lot lower doses as a outcome of their different hormonal structure.

    Feminine bodybuilders can incessantly get noticeable benefits with a lower threat of growing unwanted effects by
    taking between 5 and 10 mg per day. Anavar is predominantly used during slicing cycles because of its fat-burning effects and being a dry
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    Ladies using Anavar are often advised to take decrease doses to attenuate the danger
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    Anavar works by increasing protein synthesis in the muscle tissue, which helps people in building muscle tissue without gaining excess fat.
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    An Anavar cycle refers again to the period during which
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    People use cycles to try to maximize the advantages whereas minimizing Anavar unwanted effects.
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    This power increase, together with quicker muscle constructing, is what athletes are probably to search for,
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    To guarantee you’re getting the real deal, it is essential to decode the visible cues of the packaging when purchasing Anavar.
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    References:

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  2. However, do not forget that this time-frame can range relying on individual features and the sensitivity of the testing process.
    Research has proven that Anavar also can cause testicular atrophy and endogenous testosterone suppression (Crowne et al., 1997).

    If users fail to implement an efficacious post-cycle therapy promptly after cycle cessation, they may experience long-term damage to the HPTA.

    This is often accompanied by enhanced vascularity,
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    This strategy, particularly during cutting phases, is understood to yield spectacular muscle definition and hardening.
    It was acquired by Bio-Technology General Corporation, which later modified its name to Savient Prescribed Drugs.
    In 1995, after the completion of fruitful clinical research,
    Savient Prescribed Drugs launched the product to the market
    beneath the model name Oxandrin. In succeeding years, the Meals and Drug Administration (FDA) granted the orphan drug
    classification for the remedy of alcoholic hepatitis,
    Turner syndrome, and HIV-induced weight reduction. It can be beneficial
    as an antidote to catabolism which may outcome from the
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    Anabolic steroids are artificial copies of testosterone which
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    When we contemplate its usually well-tolerated nature, this takes it to a
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    If you’re in search of huge features in lean muscle
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    This is why medical and health experts recommend Anavar for
    women who’re intensively concerned in sports. Kidney toxicity can happen as a end result of exposure to heavy metals, chemical compounds,
    certain medications, and even some pure substances.
    Symptoms of kidney toxicity may embody urinary frequency or urgency, back pain, kidney stones, blood within the urine, proteinuria,
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    It can be crucial to remember that Clenbuterol just
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    Some guys can tolerate the injections very well, however
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    Post-injection pain is commonly felt with Primobolan – one more reason why
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    Today, gymgoers can buy Anavar on the underground
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    In some circumstances, when these situations are left untreated, they can result in serious health issues and even dying.
    This is why it is very important to examine your well being for underlying well being circumstances earlier than using steroids.
    Anavar is considered to be a relatively secure steroid
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    BioTeq Labs is the pharmaceutical company behind the event of this Oxandrolone drug.

    Do not improve your dose or use this drug more typically or for longer than prescribed.
    When an anabolic steroid is misused or abused, you might have withdrawal symptoms (such
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    OxaGen 10 (Anavar) is an oral steroid produced by Prime pharma with Oxandrolone
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    Stacy’s journey is certainly one of profound transformation that
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    References:

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