{"id":1644,"date":"2022-10-20T14:57:59","date_gmt":"2022-10-20T12:57:59","guid":{"rendered":"https:\/\/www.nextport.es\/internationalisation-of-the-company-advantages-and-processes\/"},"modified":"2022-10-20T14:58:02","modified_gmt":"2022-10-20T12:58:02","slug":"internationalisation-of-the-company-advantages-and-processes","status":"publish","type":"post","link":"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/","title":{"rendered":"Internationalisation of the company: advantages and processes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <strong>internationalisation of a company<\/strong> is a process that new companies are considering every year. But the decision-making process is often full of questions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is <strong>selling abroad<\/strong> the best decision for our business? Which markets can we target? What will be the most cost-effective way to start <strong>exporting<\/strong> our products?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is logical that these doubts exist. It would be illogical not to raise them. It is an important decision and as such requires detailed analysis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From<\/span> <a title=\"Nextport Internationalization Consulting\" href=\"https:\/\/www.nextport.es\/servicios\/consultoria-internacionalizacion\/\" target=\"_blank\" rel=\"noopener\"><b>Nexport&#8217;s internationalisation consultancy<\/b><\/a> <span style=\"font-weight: 400;\">helps companies that are considering taking this step. We advise and guide them throughout the process. If you are considering the internationalisation of your business, in this article we are going to talk about <strong>what it is, why it is advantageous for companies and what this process consists of.<\/strong> <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Internationalisation_of_the_company_what_is_it\" >Internationalisation of the company: what is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Advantages_of_the_internationalisation_of_the_company\" >Advantages of the internationalisation of the company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Increasing_competitiveness_a_key_issue\" >Increasing competitiveness, a key issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Greater_resistance_to_crisis_cycles_and_risk_diversification_major_advantages_of_company_internationalisation\" >Greater resistance to crisis cycles and risk diversification, major advantages of company internationalisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Finding_new_business_opportunities_by_expanding_into_new_markets\" >Finding new business opportunities by expanding into new markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Growing_and_consolidating_your_business_an_advantage_to_be_highlighted\" >Growing and consolidating your business, an advantage to be highlighted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Strengthening_your_bargaining_power\" >Strengthening your bargaining power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Improve_the_brand_image_and_reputation_of_your_business_through_the_internationalisation_of_your_company\" >Improve the brand image and reputation of your business through the internationalisation of your company.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#Accessing_internationalisation_grants\" >Accessing internationalisation grants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#More_customers_more_sales_more_profits\" >More customers, more sales, more profits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.nextport.es\/en\/internationalisation-of-the-company-advantages-and-processes\/#What_is_the_internationalisation_process_of_the_company_like\" >What is the internationalisation process of the company like?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Internationalisation_of_the_company_what_is_it\"><\/span><span style=\"font-weight: 400;\">Internationalisation of the company: what is it?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is the <strong>process by which companies go to foreign markets to sell their products or services<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globalisation has brought with it an increase in the <strong>internationalisation of companies<\/strong>. But it is an old process, as <strong>international trade<\/strong> has existed for centuries. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is not always the same. And you don&#8217;t need to look back in time to understand this. Legislation, international relationships, geopolitics or consumer needs change over time. Each type of <strong>product or service<\/strong> and each <strong>target market<\/strong> is different. Therefore, it is a process that must be approached individually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, sometimes, a reconsideration of the product or service must be made. In some cases, the internationalisation of the company is the practice of designing products or services and internal operations to <strong>facilitate the expansion of the business in the international markets to be successfully reached<\/strong> in order to obtain a good profitability. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advantages_of_the_internationalisation_of_the_company\"><\/span><span style=\"font-weight: 400;\">Advantages of the internationalisation of the company<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And what are the main advantages of this process? Here are the most relevant ones.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increasing_competitiveness_a_key_issue\"><\/span><span style=\"font-weight: 400;\">Increasing competitiveness, a key issue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to continue to sell in existing markets and to sell in <strong>new markets abroad<\/strong>, you need to <strong>increase the volume of manufacturing of your products<\/strong>. This means that you can benefit from significant <strong>economies of scale<\/strong>. This eventually means that your production will have a <strong>lower unit cost<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes your <strong>business more competitive<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, selling in foreign markets requires a great deal of organisation. And the good <\/span><a title=\"Organizational development\" href=\"https:\/\/www.nextport.es\/servicios\/desarrollo-organizativo\/\" target=\"_blank\" rel=\"noopener\"><b>organizational development<\/b><\/a> <span style=\"font-weight: 400;\">you are going to adopt will make you more competitive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1547\" src=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa.jpg\" alt=\"processes to internationalize a company\" width=\"1000\" height=\"667\" title=\"\" srcset=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa.jpg 1000w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa-600x400.jpg 600w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa-768x512.jpg 768w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa-980x654.jpg 980w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/08\/ventajas-de-internacionalizar-tu-empresa-480x320.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Greater_resistance_to_crisis_cycles_and_risk_diversification_major_advantages_of_company_internationalisation\"><\/span><span style=\"font-weight: 400;\">Greater resistance to crisis cycles and risk diversification, major advantages of company internationalisation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selling abroad makes you <strong>less vulnerable to the eventualities<\/strong> that can arise in a market. If the domestic market suffers, you have options to <strong>sell your goods in other countries<\/strong>. And the more options you have, the <strong>more resilient your business will be to adversity or risk<\/strong>.. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Finding_new_business_opportunities_by_expanding_into_new_markets\"><\/span><span style=\"font-weight: 400;\">Finding new business opportunities by expanding into new markets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reaching <strong>new markets<\/strong> and getting to know them better can help your company to find new <strong>business opportunities<\/strong>. You will be able to <strong>detect needs<\/strong> that your company is able to meet. And <strong>identify opportunities<\/strong> that would otherwise go unnoticed. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growing_and_consolidating_your_business_an_advantage_to_be_highlighted\"><\/span><span style=\"font-weight: 400;\">Growing and consolidating your business, an advantage to be highlighted<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Does the domestic market not allow you to <strong>produce at full capacity<\/strong>? Do you have the <strong>capacity to grow<\/strong> but the market in which you operate does not allow you to develop it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The internationalisation of your company is the way for your business to grow and prosper. To <strong>make better use of the resources you already have<\/strong> and to consolidate it. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strengthening_your_bargaining_power\"><\/span><span style=\"font-weight: 400;\">Strengthening your bargaining power<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you have only one market and a small group of customers, your bargaining power is low. As you produce more and reach more markets, your bargaining power increases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In negotiations with suppliers and distributors you will be in a stronger position.<\/strong> And that will allow you to reach agreements that are more advantageous to your interests. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_the_brand_image_and_reputation_of_your_business_through_the_internationalisation_of_your_company\"><\/span><span style=\"font-weight: 400;\">Improve the brand image and reputation of your business through the internationalisation of your company.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regarding competitors, suppliers and customers, your company is stronger. <strong>Your company will be perceived as more serious, more competitive and more solvent.<\/strong>. It will be better valued and more considered by potential customers and potential partners. And you will even be seen by the media, which can improve your branding and visibility. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1641\" src=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar.jpg\" alt=\"processes for internationalizing\" width=\"1000\" height=\"562\" title=\"\" srcset=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar.jpg 1000w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar-600x337.jpg 600w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar-768x432.jpg 768w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar-980x551.jpg 980w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/09\/ventajas-de-internacionalizar-480x270.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Accessing_internationalisation_grants\"><\/span><span style=\"font-weight: 400;\">Accessing internationalisation grants<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You probably already know this, but some governments offer incentives<\/span>, <a title=\"Plans for internationalization Government of Spain\" href=\"https:\/\/comercio.gob.es\/es-es\/estrategia_internacionalizacion\/Paginas\/plan-accion-2021-2022.aspx\" target=\"_blank\" rel=\"noopener\"><b>grants and subsidies for the internationalisation of a company.<\/b><\/a><span style=\"font-weight: 400;\"> for the internationalization of the company. This allows you to approach this process in a safer and more cost-effective way. With support that sometimes also includes tax advantages and contacts through <a title=\"Trade Embassies\" href=\"https:\/\/www.exteriores.gob.es\/Embajadas\/\" target=\"_blank\" rel=\"noopener\"><strong>trade embassies<\/strong><\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_customers_more_sales_more_profits\"><\/span><span style=\"font-weight: 400;\">More customers, more sales, more profits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In a simplistic but realistic summary, it all translates into <strong>more sales and more profit<\/strong> for your business. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_internationalisation_process_of_the_company_like\"><\/span><span style=\"font-weight: 400;\">What is the internationalisation process of the company like?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We must start from one premise: <strong>the internationalisation of a company is never the same for different businesses<\/strong>. However, there are some basic steps or processes that are usually common.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Analysis of the commercial offer.<\/strong> It is essential to know your product or service well, to know its strengths and possible obstacles. It is also necessary to assess its potential to succeed in foreign markets with good profitability. Strengths and risks must be analysed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Market selection.<\/strong> Different aspects need to be considered. Among them, the potential acceptance of the product and the costs of marketing and implementation. Also, the marketing needs or the existence of contacts that make one market or another more interesting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Drawing up a guide for action.<\/strong> Internationalising a business is a process that must be done in a measured and careful way. To do so, <strong>sales channels must be chosen<\/strong>, and an adequate <strong>commercial strategy must be planned<\/strong>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Resources must also be allocated to these processes.<\/strong> <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important that you consider <strong>all the phases of the internationalisation of the company<\/strong>. Even if you focus on the <strong>landing<\/strong>, do not forget the possible subsequent steps to be taken. It is always advisable to take them into account in the right measure in order to make <strong>successful decisions<\/strong>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The internationalization of the company is a process that new companies are considering every year. But decision making is often fraught with questions. If you are considering the internationalization of your business, in this article we are going to talk about what it is, why it is advantageous for companies and what this process consists of. <\/p>\n","protected":false},"author":2,"featured_media":1545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[29,25,26,30,28],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-export-outsourcing","tag-foreign-trade-consultancy","tag-internalization-of-enterprises","tag-internationalisation","tag-internationalisation-consultancy"],"_links":{"self":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":1,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1645,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1644\/revisions\/1645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/media\/1545"}],"wp:attachment":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}