{"id":1631,"date":"2022-10-07T14:03:35","date_gmt":"2022-10-07T12:03:35","guid":{"rendered":"https:\/\/www.nextport.es\/b2b-meaning-and-differences-with-b2c\/"},"modified":"2022-10-07T14:03:37","modified_gmt":"2022-10-07T12:03:37","slug":"b2b-meaning-and-differences-with-b2c","status":"publish","type":"post","link":"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/","title":{"rendered":"B2B meaning and differences with B2C"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>The term B2B<\/strong> is used in the <strong>fields of business, marketing and trade.<\/strong> Internationally, its meaning is well known, as it is commonly used. Do you know what B2B means and how it differs from B2C? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">we are going to clarify these doubts<\/span> <span style=\"font-weight: 400;\">from<\/span> <a title=\"Nextport\" href=\"https:\/\/www.nextport.es\/en\/\" target=\"_blank\" rel=\"noopener\"><b>Nextport.<\/b><\/a> <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#B2B_meaning_and_B2C_meaning\" >B2B meaning and B2C meaning<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#B2B_meaning\" >B2B meaning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#What_is_B2C\" >What is B2C?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#B2B_meaning_vs_B2C_meaning_most_relevant_differences\" >B2B meaning vs B2C meaning: most relevant differences<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#Who_is_targeted_and_what_is_the_buying_process_like\" >Who is targeted and what is the buying process like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#Points_of_sale_distribution_channels_and_after-sales_service\" >Points of sale, distribution channels and after-sales service.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.nextport.es\/en\/b2b-meaning-and-differences-with-b2c\/#B2B_and_B2C_marketing_differences\" >B2B and B2C marketing: differences<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2B_meaning_and_B2C_meaning\"><\/span><span style=\"font-weight: 400;\">B2B meaning and B2C meaning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"B2B_meaning\"><\/span><span style=\"font-weight: 400;\">B2B meaning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>B2B companies<\/strong> are companies that <strong>have other companies as customers.<\/strong> In other words, the natural customers for their business transactions or services are other businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B2B meaning<\/strong>: <strong><em>business to business<\/em><\/strong>. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_B2C\"><\/span><span style=\"font-weight: 400;\">What is B2C?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>B2C companies<\/strong> are those <strong>whose customers are private individuals<\/strong>. In other words, their natural customers are end consumers, individuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>B2C meaning<\/strong>: <strong><em>business to costumer<\/em><\/strong>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_meaning_vs_B2C_meaning_most_relevant_differences\"><\/span><span style=\"font-weight: 400;\">B2B meaning vs B2C meaning: most relevant differences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Considering the <strong>B2C and B2B meaning<\/strong>, it can already be easily deduced that the <strong>differences between one type of business and the other<\/strong> are very relevant. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1407 aligncenter\" src=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b.jpg\" alt=\"b2c what is\" width=\"1000\" height=\"667\" title=\"\" srcset=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b.jpg 1000w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b-600x400.jpg 600w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b-768x512.jpg 768w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b-980x654.jpg 980w, https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/Significado-b2b-480x320.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_targeted_and_what_is_the_buying_process_like\"><\/span><span style=\"font-weight: 400;\">Who is targeted and what is the buying process like?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the main one, as it is at the core of the term and its meaning. In practice it affects marketing, sales and other issues. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B companies target a <strong>relatively small number of customers who buy a large volume of goods<\/strong>. They are also focused on specific and small markets of which they have a very high level of knowledge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2C, on the other hand, targets a <strong>very large number of customers who buy small volumes of goods<\/strong>. Their knowledge and requirements may be extensive depending on the case. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of sales, what is the <strong>main difficulty for B2B<\/strong>? It is that they do not have to convince anyone of the importance of their product, its benefits or the desirability of choosing it. In business, this decision rarely depends on a single person. Often, <strong>several people<\/strong> must agree. Or <strong>the approval of the purchase must go through different hierarchies or processes<\/strong> from the time the purchase is suggested until it is made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that <strong>the sales process in B2B is longer<\/strong>. The <strong>purchase decision is more thoughtful<\/strong>. And the <strong>value of the product is more relevant<\/strong> to achieve the sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In B2C, <strong>personal<\/strong>, motivational and even emotional factors can make the sale. In B2B everything is more <strong>rational<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we have seen, B2B means business to business. And in this field, it is rarely that the emotions are the ones that motivate the decision-making process. Generally, the process is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <strong>need is identified.<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Risks and benefits<\/strong> are studied.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Purchase approval<\/strong> or budget acceptance phase. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Active search for product suppliers<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Analysis of the offer<\/strong> and <strong>negotiation<\/strong> phases.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Purchase.<\/strong> And, probably, <strong>after-sales support.<\/strong> <\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Points_of_sale_distribution_channels_and_after-sales_service\"><\/span><span style=\"font-weight: 400;\">Points of sale, distribution channels and after-sales service.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In B2C, the main <strong>points of sales<\/strong> are the shops. Whether physical or virtual. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in B2B, sales points are more specialised and segmented. <\/span><a title=\"how to plan a congress or trade fairs\" href=\"https:\/\/www.nextport.es\/como-planificar-un-congreso-o-feria-sectorial\/\" target=\"_blank\" rel=\"noopener\"><b>Congresses and trade fairs<\/b><\/a><span style=\"font-weight: 400;\">, for example, are among their main preferred points of sales. So are <a title=\"networking\" href=\"https:\/\/es.wikipedia.org\/wiki\/Networking\" target=\"_blank\" rel=\"noopener\"><strong>networking<\/strong><\/a> events. And <strong>events<\/strong> organised by <strong>Chambers of Commerce<\/strong>, other <strong>institutions<\/strong> or <strong>companies specialised in promoting contacts between businesses<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>distribution channels<\/strong> are also different. Because in <em><strong>business-to-business<\/strong><\/em>, large volumes make it necessary. In addition, it is important that it is extremely secure. Because the monetary cost of these is usually very high and the insecurity could compromise the financial stability of the company itself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <strong>in B2C, relationships are short<\/strong>. Of course, customer loyalty is always sought. But once the sale is closed and unless there are problems, the relationship ends there. <strong>In B2B, the relationship is usually long-term<\/strong> or even permanent. After-sales support is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is another issue to be considered. And that is that this after-sales support often does not take place with just one person, but with several. This is a further difficulty that requires more care and a higher quality of support. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, <strong>new technologies and programmes<\/strong> make easier to give a coordinated and coherent response to these people. It makes possible not to fall into contradictions. And it avoids repeating problem-solving processes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1405 aligncenter\" src=\"https:\/\/www.nextport.es\/wp-content\/uploads\/2022\/05\/b2c-que%CC%81-es.jpg\" alt=\"b2b what is\" width=\"1000\" height=\"667\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2B_and_B2C_marketing_differences\"><\/span><span style=\"font-weight: 400;\">B2B and B2C marketing: differences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All the <strong>differences between B2B and B2C<\/strong> outlined so far mean that marketing must be approached very differently in both types of business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know the meaning of B2B, can you imagine a manager of a large company choosing suppliers for his company because he sees an ad on TV that appeals to his emotions? No, you can&#8217;t, can you? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reason, <strong>quality<\/strong>, <strong>advantages and benefits<\/strong> are key. In B2B, logic is important. The emphasis is on <strong>product features<\/strong>. What advantages does it bring to the buyer to choose them? How is it going to benefit them? Because their choice will depend on it or not. In B2C, <strong>provoking emotions<\/strong> closes sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, marketing should be clear about the <strong>return on investment<\/strong>. When you target a person, it is different. It does not make sense to target a family to sell them food, for example, and talk about investment. You can appeal to its nutritional and health value. Or the pleasure of tasting it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we have already seen when defining B2B as businesses that sell to businesses. And businesses when buying will always consider whether it is <strong>profitable<\/strong> for them. Therefore, those who want to sell those products to them need to <strong>focus on the quality and profitability<\/strong> of those products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any strategy should focus on making clear these issues, which are the ones that will enable <strong>sales to be closed<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why <strong>marketing strategies<\/strong> are different. Just as the <strong>marketing channels<\/strong> are different. In B2C, TV or radio commercials or ads on Facebook or Instagram can make perfect sense. In B2B there are more appropriate channels such as specialised magazines for professionals or organic or paid publications on LinkedIn, for example.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term B2B is used in business, marketing and commerce. Internationally, its meaning is well known, as it is commonly used. Do you know what B2B means and how it differs from B2C? <\/p>\n","protected":false},"author":2,"featured_media":1404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[53,54,52],"class_list":["post-1631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-b2b-en","tag-b2c-en","tag-business"],"_links":{"self":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":1,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1631\/revisions"}],"predecessor-version":[{"id":1632,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/posts\/1631\/revisions\/1632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/media\/1404"}],"wp:attachment":[{"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextport.es\/en\/wp-json\/wp\/v2\/tags?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}